Tim Horton's "Roll Up The Rim To Win" promotion for 2012 started yesterday, and again the coffee chain coffee sales will sky rocket as Canadians all over the country vie for prizes ranging from free coffee to a Toyota Camry and 3D TV. There are many other things that occur as a direct result of this competition however, some great, some not so great.
1. McDonalds gives away free or cheaper coffee.
This has to be one of the best side effects of Tim Horton's promotion. Depending on the year, McDonalds will give away free coffee during the Roll Up The Rim To Win contest of Tim Hortons. This is their way of saying up yours Tim Hortons! If we can't make money off people no one can! Unfortunatley for consumers this year don't get free coffee at McDonald's, but rather $1 off any coffee. This is still coinciding with Tim Horton's Roll Up the Rim though!
The real question is, does free(or in the case of this year, cheaper) coffee beat the chance to win a car or a TV? That's up to the customer to decide.
2. There are two different contests.
This isn't really a side effect, but it is something not many people know about. Tim Horton's runs another promotion along side Roll Up The Rim To Win called RRROLL UP ROULETTE. In the roulette contest, you are able to spin a roulette wheel once a day for the duration of Roll Up The Rim To Win contest. There is a $25 Tim gift card given out every day, and 4 weekly Panasonic 3D TV's.
Even if you don't win, you earn points every time you spin the roulette wheel. If you earn 1,000 points by the end of the contest, you are entered in a draw to win free coffee for a year!(In the form of six $100 Tim Horton's gift cards. O, and you get an extra spin on the roulette wheel to try once last time for a gift card or TV.
3. Massive increase in trash.
Every year starting in February Tim Horton's cups cover litter the country side. 285,951,200 cups were printed for the 2011 Roll Up the Rim contest. That's alot of paper going to waste.
The worst (and I was guilty of this) is when people who have travel mugs purposely leave them at home because they feel(rightfully so) that they should be getting a chance to win on the contest cups. Unfortunately, this adds many more wasted paper cups to the planet than would usually be consumed in a non-contest period.
I'm definitely doing the online contest this year, but I think I'll skip on the actual main contest. I did buy one obligatory cup today(I am Canadian after all), but I think that'll be the only one I buy this year. Last year, I kept a record of what I bought, how much I spent, and what I won. I wasn't to lucky, and honestly, this guy has done a better job at keeping track of his winnings.